Free Kindle Books – 3 More Free Books For 6-27-11

by Greg on June 27, 2011

Here are 3 more free Kindle books for today! These are in the Business & Investing category.

When you go to download free books make sure the price is $0.00 or they will NOT be free. This is why you need to download the free books asap – while they’re still free. If you are outside of the United States, these books may not be free.



The Truth About What Customers Want
by Michael R. Solomon
Rating: 5.0 Stars
Category: Customer Service
Save $20.99

 

Customers demystified! How you can move them to buy…buy more…and keep on buying!

The truth about what customers really want, think, and feel
The truth about keeping current customers happy—and loyal
The truth about the newest trends and advances in consumer behavior

Simply the best thinking

THE TRUTH AND NOTHING BUT THE TRUTH

This book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers

Get this Kindle book here: The Truth About What Customers Want

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Trading on Corporate Earnings News: Profiting from Targeted, Short-Term Options Positions
by John Shon
Rating: 4.1 Stars
Category: Business & Investing
Save 34.99$

 

Profit from earnings announcements, by taking targeted, short-term option positions explicitly timed to exploit them! Based on rigorous research and huge data sets, this book identifies the specific earnings-announcement trades most likely to yield profits, and teaches how to make these trades—in plain English, with real examples!

Get this Kindle book here: Trading on Corporate Earnings News: Profiting from Targeted, Short-Term Options Positions

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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer and David J. Reibstein
Category: Sales & Selling
Save $39.99

 

The Definitive Guide to the New State-of-the-Art in Marketing Metrics

Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge.

The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and “triangulate” to optimal solutions. You’ll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more.

This edition introduces essential new metrics ranging from Net Promoter to social media and brand equity measurement. Last but not least, it shows how to build comprehensive models to support planning—and optimize every marketing decision you make.

Get this Kindle book here: Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)

 

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